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■ Growth · Google Ads, SEO, social ads

Spend less on guessing.

Google Ads, local SEO and your Google Business Profile, run with numbers you can read. You see what each rand brought in, every month, in plain language.

Work out your numbersSee prices
Management feeR3,500 / month, flat
Percentage of ad spend0%
Ad account ownerYou
ContractMonth to month
ReportMonthly, one page
■ Calculator

What could a monthly ad budget bring in?

Move the sliders to match your business. It is arithmetic on your own assumptions, so you can see which number matters most before you spend anything.

Paid to Google directly, from your own account.
Varies a lot by keyword and town. Google's Keyword Planner shows estimates for yours.
Call, WhatsApp or form. A clear, fast page raises this.
Your own quote-to-job rate.
What a typical customer pays you.
Clicks333a month
Enquiries17a month
Jobs won5a month
Job valueR12 500before your costs
Cost per enquiryR240ad spend only
Cost per job wonR1 500incl. our R3 500 fee
Job value per R1R1.67of spend plus fee

Enquiries a month at each budget

Same assumptions, different budgets. Your current budget is the dark bar.

Show as a table
BudgetClicksEnquiriesJobs

This is not a forecast. Real campaigns don't scale in a straight line: the cheapest searches get used up first, and results take a few weeks to settle. We give you a realistic range for your area before you start.

■ The monthly report

One page. What happened, what we changed, what's next.

No 40-page PDF. The numbers that matter to a small business, and the decisions behind them.

Buffalo PlumbingOctober report · Google Ads + Business Profile
Enquiries41+8 vs Sep
Calls23from ads + profile
WhatsApp14button taps
Forms4quote requests
Ad spendR4 020of R4 000 budget
Cost / enquiryR98down from R121

Enquiries per week, last 12 weeks

Ad spend per week, last 12 weeks

What we changed

  • Blocked 12 searches that never become jobs, like "plumber salary" and "DIY geyser"
  • Moved budget to weekday mornings, when most calls came in
  • Added a Gonubie page and pointed the Gonubie ads at it

Next month

  • Ask last month's customers for a Google review (no incentives)
  • Test a second geyser ad that leads with "same-day"
  • Post three job photos to the Business Profile

Example report. Buffalo Plumbing is fictional and these are not real results.

■ How it runs

The first month, and every month after.

  1. Week 1
    Tracking firstCalls, WhatsApp taps and forms counted in Google Analytics and Google Ads, so every rand can be traced.
  2. Week 2
    Campaigns liveSearch ads per service and area, with a long list of searches you don't want to pay for.
  3. Weekly
    Search terms reviewWhat people actually typed, and which of those we stop paying for.
  4. Monthly
    Report and a callThe one-page report, then 15 minutes on what to change.
■ Built for a real business

Aurora Guard, East London and Stilbaai.

Search campaigns2
Keywords132
Negative keywords167
Responsive search ads20
Lead events trackedWhatsApp, call, email, form
LanguagesEnglish, Afrikaans

What we set up, not results. We'll publish results once a full season has run. Read the case study

■ Prices

Flat fees. Your ad spend stays yours.

Google AdsR3,500/ month

Search campaigns, weekly checks, conversion tracking, monthly report. Set-up R4,500.

Best value · Ads + local SEOR6,500/ month

Everything in Google Ads, plus Business Profile posts and review replies, one new page a month and local listings.

Social ads packR4,500once-off

Four animated ads in two sizes and two languages, with a Meta campaign set up in your account.

Full prices and what's included →

■ Questions

Straight answers.

Who owns the Google Ads account?

You do. It's set up in your name, with your card. We get manager access, and if you leave, the account and its history stay with you.

How much should I spend on ads?

For a local service business, R3,000 to R5,000 a month is a sensible start. Below that, it takes a long time to learn which searches work.

Why a flat fee and not a percentage?

So our advice to spend more or less is never tied to what we earn.

Can you guarantee leads or page one?

No. We guarantee the work: tracking, campaigns, weekly checks and an honest report. Anyone who guarantees results is guessing.

Do I need a new website first?

Not always. If your site is slow or makes it hard to call or WhatsApp you, we'll say so, because ads can't fix a page that loses people.